Trade show & corporate events
2-hour minimum · NYC & nationwide
What's included
- ✓Professional espresso cart & commercial equipment
- ✓Competition-trained barista
- ✓Full drink menu — lattes, cappuccinos, cold options
- ✓Custom branded cups & signage available
- ✓10 years of national latte art event & competition experience
Quote in 30 seconds · No commitment · Multi-day & out-of-city available
Why ESOM
We don't just serve coffee.
We built the
competition.
ESOM was born from a decade of producing national latte art competitions — not corporate catering. That means our baristas are performers, not just pourers. On a trade show floor, that difference is visible from 30 feet away.
We've built relationships with specialty equipment brands, alternative milk sponsors, and matcha companies that we bring to every activation. Your booth gets a premium, co-branded experience that competitors simply can't replicate.
Our storyProducing national latte art events & competitions
Long Island City based — 10 min from Midtown, available coast to coast
Instant quote — no phone call, no waiting, no guesswork
Brand co-activations with specialty milk, matcha & equipment sponsors
The activation case
Coffee is the only booth activation that stops
strangers mid-stride.
Live latte art draws a crowd
A barista pulling competition-grade latte art creates a visual moment on the show floor. People stop to watch, photograph, and share. Your booth becomes a destination, not a discovery.
Every drink is a 90-second conversation
Handing someone a custom espresso opens a natural exchange — no pitch required. Your team gets a warm conversation starter for every single attendee who walks up to the cart.
Dwell time increases lead quality
Attendees waiting on a drink stay at your booth 3–5 minutes longer than average. That's the window where real conversations happen and business cards get exchanged.
Brand on every cup
Custom branded cups, sleeves, and signage mean your logo travels the entire show floor in people's hands — long after they've walked away from your booth.
The process
From quote to show floor
in three steps.
Get your instant quote
Answer a few questions about your event — date, location, hours, guest count. Get a real number in 30 seconds. No phone call required, no waiting days for a reply.
We handle everything pre-show
Confirm your booking, sign the agreement, and your work is done. We coordinate cart setup, branded cup options, barista scheduling, and logistics — all before you arrive.
Show up to a busy booth
Our team arrives early, sets up before the floor opens, and runs the activation from first cup to last. You focus on your leads. We draw the crowd.